Success Story

Co-design and facilitation of a regional commercial convention for a pharmaceutical industry client

Challenge

A leading company in the pharmaceutical sector called upon us to support the design and facilitation of its annual commercial convention, a regional meeting of high strategic relevance.

The event took place within a context of business transformation, marked by multiple launches and the need to accelerate an innovation agenda across the entire commercial organization. The challenge was not only to produce an aligned and mobilizing event,

but to build an experience with a strategic narrative, capable of translating the business vision into concrete behaviors. In particular, the aim was to help teams identify and prioritize the capabilities they needed to strengthen—both collectively and individually—to respond with greater agility, collaboration, and impact to a more demanding and dynamic environment.

Solution

Together with an internal core team, we designed a comprehensive conceptualization process, the result of which was to approach the commercial convention not just as an internal communication event, but as a platform for strategic alignment, cultural activation, and capability development.

Our support included:

the construction of a guiding concept that provided coherence to the meeting and connected it with business priorities;
the design of a multi-day agenda, combining plenary moments of cross-functional alignment with simultaneous workspaces tailored to the needs of each team;

the definition, together with internal sponsors, of the critical capabilities to be strengthened to sustain a commercial culture oriented toward innovation; and the development of learning experiences aimed at translating that vision into concrete practices.

Given the nature of the event, a delivery scheme was also implemented with multiple consultants working simultaneously, with specialized profiles according to the axes prioritized in each instance. This allowed for the maintenance of methodological depth and consistency of experience.